Search Engine Optimization

SEO stands for Search Engine Optimization. SEO is all about optimizing a website for search engines. SEO is a technique for:

• Designing and developing a website to rank well in search engine results.
• Improving the volume and quality of traffic to a website from search engines.
• Marketing by understanding how search algorithms work, and what human visitors might search.

SEO is a subset of search engine marketing. SEO is also referred as SEO copyrighting, because most of the techniques that are used to promote sites in search engines, deal with text. SEO tools like Marketgoo can help your business grow by improving the traffic to your website.

Read Also : The Non Technical Guide to basic On-Site SEO

What is SEO Copywriting?

SEO Copywriting is the technique of writing viewable text on a web page in such a way that it reads well for the surfer, and also targets specific search terms. Its purpose is to rank highly in the search engines for the targeted search terms.

Along with viewable text, SEO copywriting usually optimizes other on-page elements for the targeted search terms. These include the Title, Description, Keywords tags, headings, and alternative text.

The idea behind SEO copywriting is that search engines want genuine content pages and not additional pages often called "doorway pages" that are created for the sole purpose of achieving high rankings.

If you plan to do some basic SEO, it is essential that you understand how search engines work.

How Search Engine Works?

Search engines perform several activities in order to deliver search results.

Crawling – a process of fetching all the web pages linked to a website. This task is performed by a software, called a crawler or a spider (or Googlebot, in case of Google).

Indexing – a process of creating index for all the fetched web pages and keeping them in a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.

Processing - When a search request comes, the search engine processes it, i.e., it compares the search string in the search request with the indexed pages in the database.

Calculating Relevancy - It is likely that more than one page contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string. This dictates the Search Engine Research Page results and where in the relevancy scale your website appears in the result pages.

Retrieving Results - The last step in search engine activities is retrieving the best matched results. Basically, it is nothing more than simply displaying them in the browser.

NB: Search engines such as Google and Yahoo! often update their relevancy algorithm dozens of times per month. When you see changes in your rankings it is due to an algorithmic shift or something else outside of your control.

Although the basic principle of operation of all search engines is the same, the minor differences between their relevancy algorithms lead to major changes in results relevancy.

What is Search Engine Rank?

When you search any keyword using a search engine, it displays thousands of results found in its database. A page ranking is measured by the position of web pages displayed in the search engine results. If a search engine is putting your web page on the first position, then your web page rank will be number 1 and it will be assumed as the page with the highest rank.

SEO is the process of designing and developing a website to attain a high rank in search engine results.

What is On-Page and Off-page SEO?

Conceptually, there are two ways of optimization:

• On-Page SEO - It includes providing good content, good keywords selection, putting keywords on correct places, giving appropriate title to every page, etc.
• Off-Page SEO - It includes link building, increasing link popularity by submitting open directories, search engines, link exchange, etc.

What is XOVInow?

XOVInow helps increase website traffic and optimize your website content using state of the art keyword, rank tracking and competitor analysis tools. It can be used by both freelancers and small and medium-sized businesses. Freelancers can provide immediate value, whether it’s for a personal website or a client’s, from initial website audit through recommendations to help improve your search engine results.

For small and medium-sized businesses, XOVInow will identify the best keywords for your business, while keeping an eye on the performance of your competitors.

To improve your website content, rankings and traffic, XOVInow delivers comprehensive and robust features to maximize the site’s organic growth potential including:

A. Keyword research: Identify promising keywords, and discover keywords for which you already rank, to increase the quality of your traffic and improve your search engine results.

• Get comprehensive keyword data
• Find out which keywords your website's ranking for
• Identify promising keywords for better traffic
• Analyze your competition's keywords and rankings
• Compare international markets
• Profit from a 53M+ keyword database

B. Rank tracker: Monitor your (and your competition's) overall ranking on any device.

• Track essential rankings weekly or daily
• Local rankings for brick-and-mortar businesses
• International rankings for global companies
• Keep an eye on your competition
• Track keyword rankings or dedicated pages

C. Advisor: Optimize your website with step-by-step directions receive, manage, and solve tasks based on your individual Site Audit results.

• Kanban-style Task Manager
• Customized and prioritized tasks
• Detailed instructions and additional information
• No expert knowledge needed
• Updated weekly

D. Text optimizer: Using data-driven content optimization suggestions, you can tailor your website content to improve your Google ranking and better serve your visitors. Improve your rankings with data-driven content optimization:

• Compare your text to Amazon™'s and Google™'s top 10 results
• Increase the content quality in a guided manner
• Add, increase, or reduce keywords as instructed

E. Site Audit

Check the technical foundation of your website with:

• Automated weekly site audits
• Technical website check
• Prioritized results
• Shows improvements
• Translated results to advisor tasks

F. Benchmarking

Analyse competitors, compare performance and improve your SEO

• Discover domains that share rankings for the same keywords
• Identify your niche's leader
• Compare keyword rankings of two or more domains
• Track and compare your competition's rankings for important keywords
• Track and compare visibility scores

 You can get started with XOVInow today and improve the chances of your website being ranked higher in the different search engine results pages.